Principles Of Marketing Questions
Chapter 15 Review Questions
1. What are the steps in the pricing framework?
2. In addition to profit-oriented objectives, what other types of pricing objectives do firms utilize?
Chapter 16 Review Questions
1. Who is involved in the creation of a marketing plan?
2. In addition to marketing analysts, what other members of an organization help create marketing plans?
Activities
Chapter 15 Activity # 2
2. Go to a fast-food restaurant for lunch. Figure out how much the price of a bundled meal is versus
buying the items separately. Then decide if you think many consumers add a soda or fries because
they feel like they’re getting a deal.
Chapter 16 Activity # 1
1. Pick a product with which you are very familiar and create a simple marketing plan for it. Focus on
one market segment.