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Discussion

Prior to beginning work on this discussion forum, read Chapters 8 and 9 of the textbook.

You have been hired as a marketing consultant in your company, or a company or public service organization of your choosing. The organization is asking you to identify a sample population to determine the demand for a product or service they are planning to offer. You will need to provide an unbiased sample survey that best represents the population.

In your post,

• State the organization’s industry or purpose.
• Identify the product or services selected for conducting the survey.
• State the problem that the product or service will solve.
• Explain what the organization wants to learn about the product or services from the survey.
• Explain how and where you determined your sample population and why your sample choice will get you the data you need.
• Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.

Term 5 Week 1 Discussion (BUS6750 International Business Management)

Week 1 Discussion Board

Part 1 – Chapter 1: Explain the concepts of “globalization of markets” and “globalization of production.” 

Part 2 – Chapter 2: Discuss the philosophy that underlies intellectual property laws. 

Part 3 – Chapter 3: Discuss Jeffrey Sachs’s conception of geography, education, and economic development. 

 Leadership 3

Using one of the Decision Making Formats, analyze an ethical decision facing society in the United States. What conclusions can be made from your analysis?  

Proposing Market Strategies

You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona.  There is one other hospital in town, but it is 67.3 miles from the center of town, making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.Watch the following video case study clips:

• Chapter 1: Brand Vs. Branding.
• Chapter 3: What’s the Difference Between Branding and Marketing?

The CEO of AMC has asked you to create a 4–6 page proposal in which you provide a competitive marketing entry strategy and a communication strategy and suggest marketing research tools for the new hospital.Your proposal should include the following items:

1. A market analysis (SWOT or otherwise) to determine the best approach for the market entry.
2. An overview of the marketing entry strategy you are proposing based on the information gathered in your analysis and concluding with how your hospital differentiates itself from the existing hospital in town.
3. An overview of the communication strategy you are proposing, also based on information gathered during your analysis.
4. A list of suggested marketing research tools and why those tools would be a good fit for use at AMC.

Keep in mind that this proposal is for the CEO, so the proposal should also:

• Contain accurate and clearly written information.
• Be professional in appearance.
• Use headings.
• Incorporate colors and/or graphs and charts as appropriate.
• Use 4–5 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
• A resources page at the end of the proposal, cited using the Strayer Writing Standards format. Note that these pages are not counted as part of the 4–6 page requirement.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment:

• Propose competitive marketing entry strategies, communication strategies, and marketing research tools for health care organizations.

2-1 Discussion: Mission And Vision

Discussion:

Research a company that has posted its mission and vision statement online. Include the following in your initial post:

– Identify the company and share its mission and vision statement.

– Review what the company is actually doing including innovations, initiatives, product development, marketing, and so on. How sincerely and effectively do you feel the mission and vision statements reflect the company’s actions? Provide an example.

– Explain if the company’s mission and vision statement have helped or hindered its overall success.