Part 1,2,3 – Marketing Sales Strategies

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Marketing Sales Strategies

Part 1: Identify a Problem – Case Study on WORD Document 2-3 pages:

Pick a company that has a problem with sales. Create a case study using the following format:

· Introduce the problem

How did the problem begin? Where did the problem surface? Who is being affected by the problem?

· Break down the problem

What specific examples can you provide related to the problem and its effects on the company?

· Explain what is causing the problem

· Break down issues related to the causes.

Create a fishbone diagram showing the causes of the problem (include a visual of the fishbone diagram):

Part 2 – Explain solutions to the problem on POWERPOINT 7-10 slides

For this part of this assignment, you will create a PowerPoint presentation explaining your proposed solutions to the problem. Use the following format for your presentation

· Introduce the background of the problem

· Describe and breakdown the solutions to the problem.

· Provide research that supports your solutions to the problem

Some parts of the presentation might include:

· Needs Assessment: What do they need to help the organization solve their problem? I am open to see any logistics, marketing leadership, management, statistics, ethical standards, and technological needs.

· Scope and limitations: What is the scope of the project? What are the limitations?

· Implementation Plan and Timeline: How will you implement the proposed solution to your problem? Clearly described step by step actions. Who will be in charge? What will happen? When will each of the proposed actions happen?

Part 3 – Budget needed to solve the problem on EXCEL.

For this part of the assignment, you will create a budget that the company will need to solve the problem. You are proposing the budget so please include all parts of the problem that need resolution and what pieces you will need for the solutions (along with estimated costs). You will also need at least 5 references (in APA format) showing where the data comes from. This must be accurate data (not made-up data):

· Show a bar chart or pie chart (or similar type of visual for the spreadsheet)

· Budget Table: You are given $100K to budget for your project.

MKT574 Week 1 Assignment

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Ethical and Socially Responsible Marketing Analysis

MKT/574 WK1 Assignment: Concepts and Applications Worksheet

Instructions

Scenario

Your CEO wants someone to prepare a presentation on essential concepts and practices in Strategic Marketing for the executive team. The CEO presents you with questions about critical marketing concepts and how they apply in the workplace to see if you’re the right person for the job.

Instructions

· Briefly answer each of the questions on the Worksheet [Next page] in your own words using ideas from the course text and two other credible sources.

· Explain how each concept applies to your organization (or an organization you are familiar with).

· Provide a standard citation for each answer (author, date, pg.).

· Apply and reference at least three sources, including the course text.

· Submit your completed worksheet to the grade book.

Tips

· This is like a scavenger hunt. You will find the answers in the course readings and resources.

· Consider conducting primary research by asking a marketing executive or manager how these concepts apply in their environment.

· This exercise is helping you gather essential concepts to build a foundation for your course project.

· This is a worksheet, not an academic paper.

· Your audience is the CEO, not your professor. So, communicate in short answers that convey complete and impactful information. No narration.

· DO NOT copy and paste answers. Ensure the integrity of your work and improve learning by defining terms in your own words and citing the source of the borrowed ideas.

Complete the worksheet on the next page, then submit it as your assignment.

 

Worksheet

Name:

Question

Answer

Application

Citation

What is marketing?

What are common misconceptions of marketing?

What role do value and exchange play in marketing?

What is the marketing mix? [Hint: 4Ps]

What are two trends impacting the future of marketing, and how might they affect your organization?

Identify four activities in the Marketing Communications mix

What is a value proposition?

What role should ethics play in defining your value proposition?

What is the value chain?

What is marketing planning?

What are the elements of a marketing plan?

References

[Tip: Use the Microsoft Word Citations & Bibliography tab to automate citations and references. See “ Create a bibliography, citations, and references” for instructions.]

Marketing Research – A Coffee Shop (family-owned)

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Marketing Research

A Coffee Shop (family-owned) with many years in the market and many clients want to offer vegan products to extend its menu and bring more clients.

1. Explain marketing issues, management dilemmas, and research questions.

2. Research design How would you design your research? Research type, purpose, time frame, scope, and environment.

This marketing research uses secondary data by obtaining it from sources like the General Social Survey, The United States Census, and the American Community Survey. You can also add more information from other reliable sources if preferred. The Coffe shop hands a survey to some clients who are willing to help answer some questions like

· How likely are you to come back?

· Are you vegan?

· Do you know anyone vegan?

· Have you considered being vegan?

· Would you try a vegan product?

· Have you eaten any vegan food?

· Do you think a vegan product is healthier?

· Would you like us to provide samples of vegan products?

· If we introduce a vegan product, would you buy it?

(Make up the results of the surveys, 385 people surveyed total.)

3. Analyze the collected data, and discuss the technique and tools you used to analyze the data.

4. Research Findings, Summarize the finding of your research. Draw marketing implications

5. Conclusion and what do you recommend to the company based on your research study?

Paper should include:

· Title page

· Table of contents

· Executive summary

· Introduction

· Point 1 and point 2

· Data analysis and interpretation Point 3

· Research findings and marketing implications Point 4

· Conclusions and recommendations Point 5

· References

Writen Assignment – Psychographic Market Segmentation

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Writen Assignment – Psychographic Market Segmentation

Media messages foster stereotypes, ideals of a culture, when they reflect and reinforce cultural values. They often contain combinations of gender, age, social class, and ethnic values. Watch one hour of television or online streaming (Youtube, etc.). Observe and take notes about the commercials that are shown over this hour.

The writeup must include the following while watching each commercial and address:

Introduction: you must say which television show you watched (e.g. “NCIS” on live TV, channel 2, Tuesday, [date]), and list the commercials you saw, in chronological order. 

Main content: Pick only three commercials from that list to analyze for your paper. If you watched a show on the Internet, you must again say the name of the show and include the URL for it. You will also need to cover the following questions for you main content.

What message(s) (stereotypes, cultural values, etc.) does each commercial seem to convey. Explain examples.

Do you feel any of these commercials use psychological tricks in their advertising? Explain.

Do you believe any of these commercials could potentially influence consumer buying behavior? Explain.

Do you believe any of these commercials help shape a brand image that is etched in consumers’ minds? Explain.

Conclusion: a summary of your research and further insights

 

Requirements:

Paper length is 5 page minimum, excluding title page, executive summary, reference list, and any appendices. 

Follow APA 7th formatting.

A minimum of three peer-reviewed sources