Writing

Management

Components of Human Resource Management

An exhibit in your course text readings this week introduces the key components of an organization’s human resource management process and examines eight activities in three areas that, if properly executed, will staff an organization with competent, high-performing employees. They are:

· Identification and selection:

. Strategic human resource planning.

. Recruitment and downsizing.

. Selection.

· Adaptive and competent:

. Orientation.

. Training and development.

· Competent and high-performing:

. Performance management.

. Compensation and benefits.

. Safety and health.

Every member of management will have some human resource duties and responsibilities.

This week, please share your thoughts related to which of the components and activities are most relevant for a manager trying to solve retention and hiring problems. Here are some ideas to get you started:

· What are some examples that illustrate the components and activities that are most relevant for a manager trying to solve retention and hiring problems? How do those relate to both short-term and long-term goals?

· Discuss how the relevance of components and activities vary depending upon the time frame (that is, short-term versus long-term recruitment) for execution.

· Why is effective management critical to the role of recruitment, selection, and retention?

· What about this week’s content did you find to be of most interest related to your professional development and/or academic journey?

DP 4: How Great Leaders Inspire Action

VIDEO LINK: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/comments

• Use the first sentence of each paragraph to identify the question or prompt you are addressing.
• Do NOT write out the prompt/question before addressing it!

• What are two (2) important points being made by Mr. Sinek in his talk? Do NOT tell us what the video is about (we all watched it); simply tell us what 2 key points you learned from it.
• Reflecting on your own purchasing habits, discuss how the principles presented by Mr. Sinek relate to you personally as a consumer. Provide a specific example of a time you were influenced to make a purchase because a company used these principles.
• If you were marketing yourself to a company during an interview, what would be your personal sales pitch, WORD FOR WORD, based on the principles presented by Mr. Sinek? One or two concise sentences will work for this.

2-1 Discussion: Mission And Vision

Discussion:

Research a company that has posted its mission and vision statement online. Include the following in your initial post:

– Identify the company and share its mission and vision statement.

– Review what the company is actually doing including innovations, initiatives, product development, marketing, and so on. How sincerely and effectively do you feel the mission and vision statements reflect the company’s actions? Provide an example.

– Explain if the company’s mission and vision statement have helped or hindered its overall success.

Economics Discussion Post

 Every decision has an Opportunity Cost due to the nature of scarcity, there is always a better alternative not chosen, therefore, there is always an opportunity cost. “The opportunity cost of an alternative is what you give up to pursue it” (Froeb, McCann,Shor & Ward, 2016). When you go to a Maroon 5 concert, you give up $100 of benefits you would have received if you had gone to a Beyoncé concert. Also, you would also avoid $80 of cost for the Beyoncé concert. According to the definition below, the opportunity cost of seeing Maroon 5 concert is $100 – $80 = $20.  Please delve into the statement there are always opportunity costs.  How can an individual make the best decision?  Is there a best decision?  Would one miss an opportunity not attending one of the concerts? Include a minimum of one reference. 

Proposing Market Strategies

You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona.  There is one other hospital in town, but it is 67.3 miles from the center of town, making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.Watch the following video case study clips:

• Chapter 1: Brand Vs. Branding.
• Chapter 3: What’s the Difference Between Branding and Marketing?

The CEO of AMC has asked you to create a 4–6 page proposal in which you provide a competitive marketing entry strategy and a communication strategy and suggest marketing research tools for the new hospital.Your proposal should include the following items:

1. A market analysis (SWOT or otherwise) to determine the best approach for the market entry.
2. An overview of the marketing entry strategy you are proposing based on the information gathered in your analysis and concluding with how your hospital differentiates itself from the existing hospital in town.
3. An overview of the communication strategy you are proposing, also based on information gathered during your analysis.
4. A list of suggested marketing research tools and why those tools would be a good fit for use at AMC.

Keep in mind that this proposal is for the CEO, so the proposal should also:

• Contain accurate and clearly written information.
• Be professional in appearance.
• Use headings.
• Incorporate colors and/or graphs and charts as appropriate.
• Use 4–5 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
• A resources page at the end of the proposal, cited using the Strayer Writing Standards format. Note that these pages are not counted as part of the 4–6 page requirement.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment:

• Propose competitive marketing entry strategies, communication strategies, and marketing research tools for health care organizations.