Writing

Proposing Market Strategies

You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona.  There is one other hospital in town, but it is 67.3 miles from the center of town, making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.Watch the following video case study clips:

• Chapter 1: Brand Vs. Branding.
• Chapter 3: What’s the Difference Between Branding and Marketing?

The CEO of AMC has asked you to create a 4–6 page proposal in which you provide a competitive marketing entry strategy and a communication strategy and suggest marketing research tools for the new hospital.Your proposal should include the following items:

1. A market analysis (SWOT or otherwise) to determine the best approach for the market entry.
2. An overview of the marketing entry strategy you are proposing based on the information gathered in your analysis and concluding with how your hospital differentiates itself from the existing hospital in town.
3. An overview of the communication strategy you are proposing, also based on information gathered during your analysis.
4. A list of suggested marketing research tools and why those tools would be a good fit for use at AMC.

Keep in mind that this proposal is for the CEO, so the proposal should also:

• Contain accurate and clearly written information.
• Be professional in appearance.
• Use headings.
• Incorporate colors and/or graphs and charts as appropriate.
• Use 4–5 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
• A resources page at the end of the proposal, cited using the Strayer Writing Standards format. Note that these pages are not counted as part of the 4–6 page requirement.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment:

• Propose competitive marketing entry strategies, communication strategies, and marketing research tools for health care organizations.

Theories And Roots For Criminology

This first unit introduced you to theories and roots for criminology. Your assignment in this unit presents you with six issues. Please respond to all six issues. Please include a brief introduction, and use Level 1 headings (per APA formatting) to differentiate between the six issues, which are detailed below.

· You were introduced to philosopher Jeremy Bentham and his idea (theory) of utilitarianism in the Required Unit Resources (Chapter 2). Analyze his idea that (1) a nation should do whatever is necessary to lead to the greatest possible happiness for the largest possible number of people in society and the idea that (2) man was a “calculating animal” who would balance pain and suffering versus gain when deciding to commit a criminal act. Do you agree with this? Argue your point using research to support your answer.

· How are ideas about the basic nature of all humans related to the way we determine criminal punishment? Argue the ideas using research to support your answer.

· Identify at least two major contributors to classical thought and their specific contributions to criminological theory. Then, support your responses using research.

· Describe, in your opinion, how a criminal personality is developed. No sources are required for this section.

· Assume class division in society causes crime. What is a viable alternative to this system? Analyze and argue both sides of your proposed solution. In your answer, you should identify five major theoretical approaches to identifying criminal causes of behavior and describe which would support your proposed solution.

· Finally, describe some of the characteristics that make up a good theory.

Must be a minimum of three pgs in length, not counting the title and reference pg. At least three scholarly resources must be used. Any information from these sources should be cited and referenced in APA format. Please note that no abstract is needed.-

 Leadership 3

Using one of the Decision Making Formats, analyze an ethical decision facing society in the United States. What conclusions can be made from your analysis?  

Discussion 1

· List at least three different ways you could fund your business and explain the pros and cons of each.

Discussion 2

· Why do you think a business plan is important to the success of your business concept? Or is it?

· Find a resource about why a business plan is necessary. Share a link to the resource and discuss your ideas on the topics presented in the resource.

Discussion 3

· Successfully transitioning a family business from one generation to another is a goal of many owners of family-run firms. Discuss the pros and cons of passing a business from one generation to another.

Term 5 Week 1 Discussion (BUS6750 International Business Management)

Week 1 Discussion Board

Part 1 – Chapter 1: Explain the concepts of “globalization of markets” and “globalization of production.” 

Part 2 – Chapter 2: Discuss the philosophy that underlies intellectual property laws. 

Part 3 – Chapter 3: Discuss Jeffrey Sachs’s conception of geography, education, and economic development.