Writing

DP 4: How Great Leaders Inspire Action

VIDEO LINK: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/comments

• Use the first sentence of each paragraph to identify the question or prompt you are addressing.
• Do NOT write out the prompt/question before addressing it!

• What are two (2) important points being made by Mr. Sinek in his talk? Do NOT tell us what the video is about (we all watched it); simply tell us what 2 key points you learned from it.
• Reflecting on your own purchasing habits, discuss how the principles presented by Mr. Sinek relate to you personally as a consumer. Provide a specific example of a time you were influenced to make a purchase because a company used these principles.
• If you were marketing yourself to a company during an interview, what would be your personal sales pitch, WORD FOR WORD, based on the principles presented by Mr. Sinek? One or two concise sentences will work for this.

2-1 Discussion: Mission And Vision

Discussion:

Research a company that has posted its mission and vision statement online. Include the following in your initial post:

– Identify the company and share its mission and vision statement.

– Review what the company is actually doing including innovations, initiatives, product development, marketing, and so on. How sincerely and effectively do you feel the mission and vision statements reflect the company’s actions? Provide an example.

– Explain if the company’s mission and vision statement have helped or hindered its overall success.

Economics Discussion Post

 Every decision has an Opportunity Cost due to the nature of scarcity, there is always a better alternative not chosen, therefore, there is always an opportunity cost. “The opportunity cost of an alternative is what you give up to pursue it” (Froeb, McCann,Shor & Ward, 2016). When you go to a Maroon 5 concert, you give up $100 of benefits you would have received if you had gone to a Beyoncé concert. Also, you would also avoid $80 of cost for the Beyoncé concert. According to the definition below, the opportunity cost of seeing Maroon 5 concert is $100 – $80 = $20.  Please delve into the statement there are always opportunity costs.  How can an individual make the best decision?  Is there a best decision?  Would one miss an opportunity not attending one of the concerts? Include a minimum of one reference. 

Proposing Market Strategies

You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona.  There is one other hospital in town, but it is 67.3 miles from the center of town, making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.Watch the following video case study clips:

• Chapter 1: Brand Vs. Branding.
• Chapter 3: What’s the Difference Between Branding and Marketing?

The CEO of AMC has asked you to create a 4–6 page proposal in which you provide a competitive marketing entry strategy and a communication strategy and suggest marketing research tools for the new hospital.Your proposal should include the following items:

1. A market analysis (SWOT or otherwise) to determine the best approach for the market entry.
2. An overview of the marketing entry strategy you are proposing based on the information gathered in your analysis and concluding with how your hospital differentiates itself from the existing hospital in town.
3. An overview of the communication strategy you are proposing, also based on information gathered during your analysis.
4. A list of suggested marketing research tools and why those tools would be a good fit for use at AMC.

Keep in mind that this proposal is for the CEO, so the proposal should also:

• Contain accurate and clearly written information.
• Be professional in appearance.
• Use headings.
• Incorporate colors and/or graphs and charts as appropriate.
• Use 4–5 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
• A resources page at the end of the proposal, cited using the Strayer Writing Standards format. Note that these pages are not counted as part of the 4–6 page requirement.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment:

• Propose competitive marketing entry strategies, communication strategies, and marketing research tools for health care organizations.

Theories And Roots For Criminology

This first unit introduced you to theories and roots for criminology. Your assignment in this unit presents you with six issues. Please respond to all six issues. Please include a brief introduction, and use Level 1 headings (per APA formatting) to differentiate between the six issues, which are detailed below.

· You were introduced to philosopher Jeremy Bentham and his idea (theory) of utilitarianism in the Required Unit Resources (Chapter 2). Analyze his idea that (1) a nation should do whatever is necessary to lead to the greatest possible happiness for the largest possible number of people in society and the idea that (2) man was a “calculating animal” who would balance pain and suffering versus gain when deciding to commit a criminal act. Do you agree with this? Argue your point using research to support your answer.

· How are ideas about the basic nature of all humans related to the way we determine criminal punishment? Argue the ideas using research to support your answer.

· Identify at least two major contributors to classical thought and their specific contributions to criminological theory. Then, support your responses using research.

· Describe, in your opinion, how a criminal personality is developed. No sources are required for this section.

· Assume class division in society causes crime. What is a viable alternative to this system? Analyze and argue both sides of your proposed solution. In your answer, you should identify five major theoretical approaches to identifying criminal causes of behavior and describe which would support your proposed solution.

· Finally, describe some of the characteristics that make up a good theory.

Must be a minimum of three pgs in length, not counting the title and reference pg. At least three scholarly resources must be used. Any information from these sources should be cited and referenced in APA format. Please note that no abstract is needed.-