writings

Principles Of Marketing Questions

Chapter 15 Review Questions

1. What are the steps in the pricing framework?
2. In addition to profit-oriented objectives, what other types of pricing objectives do firms utilize?

Chapter 16 Review Questions

1. Who is involved in the creation of a marketing plan?
2. In addition to marketing analysts, what other members of an organization help create marketing plans?

Activities

Chapter 15 Activity # 2

2. Go to a fast-food restaurant for lunch. Figure out how much the price of a bundled meal is versus
buying the items separately. Then decide if you think many consumers add a soda or fries because
they feel like they’re getting a deal.

Chapter 16 Activity # 1

1. Pick a product with which you are very familiar and create a simple marketing plan for it. Focus on
one market segment.

ENTR630 U5DB

Summative Discussion Board

Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following:

• What were the most compelling topics learned in this course? 
• How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified? 
• What approaches could have yielded additional valuable information? 
• The main post should include at least 1 reference to research sources, and all sources should be cited using APA format.

ENTR630 U3DB

Primary Task Response: Within the Discussion Board area, write 600–1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Review your Business Opportunity Process document, and from it, build your company story. Create a narrative that captures the spirit of your business and articulates it in terms of the problem that your venture will solve. This will sit just below your executive summary at the beginning of your business plan.

ENTR630 U2DB

Primary Task Response: Within the Discussion Board area, write 600–1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Complete the following for this assignment:

• Define, describe, and provide 3 examples of social entrepreneurship. 
• Articulate how your venture will engage in social entrepreneurship, identify specific social issues that are important to you, and discuss specific charitable efforts that your venture will support. 
• It is a good idea to make sure that your vision for social entrepreneurship is scalable. In other words, make sure that your charitable efforts can grow along with your business.

Principles Of Marketing Questions

Chapter 7 Review Questions

3. Explain why and when penetration and skimming pricing are used in the introduction stage.
4. What stage of the life cycle is a product in when the company cannot meet the demand for it and competitors begin to enter the market?
5. What different strategies do firms use to extend the life cycles of their products throughout the maturity stage?
6. How did Kraft extend the mature stage of the product life cycle of Wheat Thins crackers?
7. Explain the difference between harvesting and a divesting when a firm enters the decline stage.

Chapter 8 Review Questions

1. Explain the difference between a pull and a push strategy when it comes to marketing communications.
2. Why is taking ownership of products an important marketing channel function?
3. Which firms manage inventory in marketing channels?

Activities

Chapter 7 Activity # 2

2. Identify two new consumer products sold in a grocery store or by a mass merchandiser such as
Walmart. Explain the strategies used to introduce each of the products and which strategy you feel will be most successful.

Chapter 8 Activity # 2

2. Describe a time in which you did business with a company and received conflicting information from its different channels (for example, a store’s Web site versus a visit to the store). How did it affect your buying experience? Have you done business with the company since?